The announced agreement will be in place for at least a decade beginning this fall, and brings together partners that share in the commitment to supporting the community by bringing expanded entertainment and economic opportunities. This is only the beginning as planned major upgrades to the arena, and future hotel and resort expansions to Desert Diamond Casinos, will ensure additional future opportunities. New head-line events, interconnected promotions, special offers and other amenities will all be part of an unparalleled entertainment mecca in one of the fastest growing regions in Arizona. Located less than one mile apart in Glendale’s vibrant sports and entertainment district, the partnership will integrate new opportunities and synergies between ASM Global, Desert Diamond Casinos and a world-class arena. The agreement signals the dawn of a new level of entertainment offerings for years to come. – Today, Desert Diamond Casinos & Entertainment and ASM Global announced plans for a major new partnership that will rename the City of Glendale’s 18,000 seat facility to Desert Diamond Arena.
Newly Named “Desert Diamond Arena” Unites Regional Partnersįor Arizona’s Premier Entertainment Destination
Multi-Year Partnership To Grow Rapidly Expanding Entertainment District Desert Diamond Casinos, ASM Global and City of Glendale Announce
